Doha · Qatar · Commissions worldwide
Fashion and beauty editorial for magazines and brands. Over thirty-five published editorials across Vogue Italia, Moevir Paris, GMARO, Ellements, MALVIE and Dubai Runways.
The work
A lookbook shows the garment. A campaign sells it. An editorial has to say something about it — and a magazine will only run eight pages if those pages hold together as one idea rather than eight good frames.
I came to editorial through fashion week. I was official photographer for Fashion Week Tunisia, for four consecutive editions of Miss Tunisia, and for Miss International Japan — environments where you get one pass of each look, in whatever light the venue gives you. That teaches you to find the frame rather than build it.
Since then the work has run in Vogue Italia, Moevir Paris, GMARO, Ellements, MALVIE, HORIZONT, OPIUM, VIGOUR, DONNA, ELYSIAN and Dubai Runways, plus a cover for OFF TOWN. I work from Triangles Studio in Lusail and travel for commissions.
How editorials get made
Most commissions arrive as one of these three. Each needs a different amount of planning before anyone picks up a camera.
The idea exists before the clothes do. We agree a written concept, then build wardrobe, set and light around it. This is where the strongest published work comes from, and it needs the most lead time.
The place carries part of the story. I scout first and shoot to the light the location actually gives, rather than lighting over it — which is why these stories look like somewhere rather than anywhere.
A designer, stylist or magazine brings the brief and I shape it visually. I work directly with the people making the decisions — usually in the same room, often before the collection is finished.
Selected editorials
Fashion, beauty and runway stories from Doha, Dubai and Tunis. Tap any frame to enlarge, then use the arrow keys to move through the set.
How a commission runs
Editorial has a longer runway than commercial work, because the idea has to survive contact with a magazine's art director.
One paragraph the story exists to prove. Everything afterwards is measured against it.
Stylist, hair, make-up and casting assembled to the concept, not the other way round.
Eight to twelve usable looks in a day. Shot with the page layout already in mind.
A tight selection, graded as one set so the spread reads as a single story.
Formatted to the magazine's spec with the full credit list, ready to place.
What you receive
Editorial commissions are quoted individually — the work varies too much between a single-look beauty story and a twelve-page location shoot for a rate card to be honest.
Published in
A working index of the titles that have run my editorial work, alongside fashion week and pageant coverage in Tunisia and Japan.
Questions
Next step
A paragraph, a mood reference, or just the collection. I will come back with an approach and a fixed quote.
