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Triangles Studio · Creative Boutique
Doha · Qatar Scroll ↓

Ghassen
Oueslati

Creative Director in Doha · Photographer · Art Director · Founder, Triangles Studio

Built on thought, designed with feeling. 12+ years turning ambitious ideas into brands, campaigns and stories that move people.

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A creative director in Doha — equal parts strategist and maker. I bridge business goals and beautiful execution — so the work actually moves the needle, and you work directly with the person who owns the idea end to end.

Ghassen Oueslati is an award-winning creative director in Doha, Qatar — a photographer, director of photography and art director with field and studio experience across Tunisia, Qatar, Jordan, the UAE, Libya, Niger and Indonesia. He works where sharp strategy meets beautiful craft — directing brand worlds, editorial campaigns and human-centered films from first concept to final delivery.

01 — The journey

From Tunis
to the world

Born in Tunis in 1991, Ghassen found photography under the mentorship of renowned French photographer Stéphane Bourson, where he refined his craft and discovered a lasting love for fashion and interior work.

Over twelve years he widened that range — editorial, food, environmental portraiture, documentary and film — building a signature rooted in black and white, where artistic expression meets technical precision in the interplay of light, shadow and emotion.

Now a creative director in Doha, he moves fluidly between commercial campaigns for luxury brands and human-centered stories for UN agencies and NGOs. The throughline is the same in both: composition, restraint and a deep respect for the subject.

“The strongest brands are built where sharp strategy meets beautiful craft. That intersection is where I work.”
Ghassen Oueslati, creative director in Doha, on a studio shoot with a Hasselblad camera On set · Doha
2014
Established
50+
Brands
300+
Projects
02 — What I do

A full
creative practice

As a creative director in Doha, I bring strategy, direction and production under one signature — anchored to a clear brand and business goal.

I

Brand & Creative Strategy

Positioning, narrative and direction that give a brand a clear, ownable point of view.

II

Art & Creative Direction

Setting the visual language and overseeing execution across every touchpoint.

III

Concept & Campaign

Turning a brief into a big idea — and a big idea into work that ships.

IV

Video Production

Brand films, commercials and social content: concept, shoot and edit.

V

Creative Photography

Fashion, brand, product and editorial imagery with a directed, cinematic eye.

VI

Identity & Design Systems

Logos, guidelines and scalable systems that keep brands consistent everywhere.

Strategy · Direction · Production
03 — The studio

Triangles
Studio

Triangles Studio is the creative consultancy of Ghassen Oueslati — a creative director in Doha, operating between Doha and Tunis and working worldwide. It’s where strategy meets instinct and creativity finds structure — built to turn ambitious ideas into brands, campaigns and experiences that are felt, not just seen. Clients get both sides of the brain in one place: strategic thinking and hands-on craft, senior and accountable, built to ship on real timelines and budgets.

01

Strategy-led

Every creative decision anchored to a clear brand and business goal.

02

Craft-obsessed

Editorial sensibility and an exacting eye across every touchpoint.

03

End-to-end

From positioning and concept to art direction and final delivery.

Triangles Studio — Prelude posterPrelude
Triangles Studio — The Pulse posterThe Pulse
Triangles Studio — The Dialogue posterThe Dialogue
Triangles Studio — The Boutique posterThe Boutique
Built on thought. Designed with feeling. Explore Triangles Studio →
04 — Clients & press

Trusted by brands,
seen in press

Bagatelle Carbone Beefbar Zuma LPM Em Sherif Black Tap Revivre Labs Soltako Genève NSC Studio L.A. That’s Living Qatar Airways Qatar Foundation Fashion Week Tunisia Miss Tunisia Vogue Vogue Italia GMARO Malvie France Ellements Elegant Moevir Paris Design USA Al Jazeera Alkass
05 — Press & recognition

Published
& awarded

Featured in
VOGUEVogue ItaliaDesign USAGood Homes Ideal Home & GardenEllementsGMAROElegant Malvie FranceEn DeuxMoevir Paris
Awards
  • Best PhotojournalistPolish Association of Local Newspapers (Stowarzyszenie Gazet Lokalnych)
  • Best Photojournalism ProjectTunisian Association of Alternative Media × Polish Association of Local Newspapers
  • Official PhotographerMiss Tunisia · Miss International Japan · Fashion Week Tunisia
06 — Impact storytelling

Stories
that matter

Beyond his work as a creative director in Doha, Ghassen produces human-centered documentary work for UN agencies, international NGOs and government partners — on migration, social protection, persons with disabilities and the welfare of women and children. Every assignment is delivered to international safeguarding standards: informed consent, dignified portrayal and full respect for privacy.

  • 2025Second World Summit for Social Development — Doha · Head Photographer & Video Reporter
  • 2026Sanad Al Bayt, Sharjah Social Empowerment Foundation — UAE · 850+ beneficiaries
  • 2025Islamic Relief Jordan with GIZ — orphan welfare & food security
  • 2024Qatar Airways CSR — Educate A Child & Save the Dream
  • 2020Qatar Foundation — Shafallah Center for Persons with Disabilities
  • 2017International Labour Organization (ILO) — Tunisia
  • 2014Field reporting with correspondent Bel Trew (The Times / The Independent) — Tunisia, Libya, Niger
07 — How I work

Principles
I work by

Strategy first, always

If we can’t say why, we don’t design what. The idea earns the execution.

Distinctive over decorative

Beautiful is the baseline. Ownable and memorable is the goal.

Made to be made

Great ideas respect timelines, budgets and the teams who build them.

Leave you stronger

Every engagement hands your team systems and clarity they keep.

01
Listen & diagnose

Understand the business, audience and the real problem behind the brief.

02
Frame the idea

Define strategy and a creative concept everyone can rally behind.

03
Direct & make

Translate the idea into design, content and campaigns with craft.

04
Refine & hand off

Polish, document and equip your team to run with it.

08 — Ways to work together

Engagement
models

MODEL 01

Project

A defined scope with a clear start and finish — a brand identity, a campaign, a launch.

Best for · launches
MODEL 02

Retainer

Ongoing creative direction and a dependable creative lead as your brand evolves.

Best for · always-on brands
MODEL 03

Fractional CD

Senior creative leadership embedded in your team, part-time, without a full-time hire.

Best for · scaling teams
MODEL 04

Workshop

A focused sprint to crack positioning, a concept or a creative platform — fast.

Best for · getting unstuck
09 — FAQ

Frequently
asked

What does a creative director in Doha do?

As a creative director in Doha, Ghassen Oueslati sets the strategy, visual language and concept behind a brand — then directs the photography, film and campaign work that brings it to life, end to end.

How do I hire a creative director in Doha?

Start a conversation through the contact form below or email info@ghassen-oueslati.com. Engagements range from a single project to a retainer or a fractional creative-director role.

What industries does Ghassen Oueslati work with?

Luxury brands, hotels and hospitality, fashion, F&B and editorial clients across Qatar and the Gulf, plus documentary work for UN agencies and NGOs.

Where is Triangles Studio based?

Triangles Studio operates between Doha and Tunis and works worldwide, led by creative director Ghassen Oueslati in Doha.

Get in touch

Let’s build something distinctive.

Available for commissions, projects, retainers and fractional creative direction — work with a creative director in Doha. Typically responding within one business day.

Location
Lusail, Doha · Qatar
Project Proposals
info@ghassen-oueslati.com
+974 5031 9662
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